As part of their customer relationship programme, Chevrolet regularly produce newsletters with details of latest offers and additional information they feel their customers (both actual and potential) will find valuable.

Throughout 2006/2007 I produced a series of these emails, each one linking through to a Flash-based microsite. Links from the emails were tracked so we were able to establish just what sections of the site each customer was interested in, and pass this information back to the sales team.

There was quite a lot of freedom in producing these. Whilst certain key elements (like calls to action, and of course logo) had to be maintained, the intention was the produce something unique and seasonal each quarter to keep communication fresh and engaging. Here are three examples.