As a leading player in the IT field, EMC's launch of its SourceOne product suite was a big deal, and they wanted a big splash marketing programme. The product suite is about archiving and information governance. Working as part of a team we came up with SourceOne City - a CGI-generated world populated with digital references, that the user flys through, visiting different city sectors to learn about the various ways SourceOne can improve their business.

The site is XML-driven and was specifically designed and created to be run in multi-languages, promoting both EMC and their reseller partners. We also created additional marketing collateral, from emails to print-based toolkits.

I was responsible for designing the overall user experience, and look & feel of both the site and web-based marketing materials, whilst steering the CGI team on interior and exterior designs; and working alongside technical teams to ensure smooth project delivery.