In redesigning the website for marketing agency, The Crocodile, we needed something that was both hard working – with a strong emphasis on accessibility and SEO – and playful.

The agency rebranded in 2008 and I designed the website around aspects of the new identity. Flash animation on the homepage takes you through featured work using the letters of the Crocodile logo as key shapes. The shapes then continue to feature as backgrounds throughout the rest of the site. The backgrounds were made with Flash animation. With a bit of clever scripting, my build team overlaid html on top of Flash so that liveliness remains throughout the site but it's still fully accessible and search engine friendly.